EDM has grown over the past couple of years from a niche genre to a mainstream force with global reach. 50/50 Global EDM has been launched as a dedicated international EDM label.

The label has signed 10 talented EDM acts from the USA and Europe, new singles from 50/50 Global EDM division have already been set with release dates via an exclusive agreement with Now Sony Music/The Orchard and exclusive world publishing administration by BMG Global.